Why buy online Is More Dangerous Than You Believed
Why Free Shipping Is a Key Buyer Expectation
You may have received free shipping when you've purchased anything online. This is because it's an expectation that buyers have.
It's not always profitable to provide free shipping on every purchase. Fortunately, there are some techniques that can help you meet the expectations of shoppers without breaking the bank.
1. Buy Now and Get Discounts
If the goal is customer acquisition or an increase in average order value, free shipping can help businesses achieve their goals by providing an incentive to buy. Free shipping can boost sales since it reduces abandonment rates for carts by removing the price barrier. It also encourages more expensive purchases, as customers will be more likely to purchase additional items to their basket to b...