Understanding Consumer Habits By way of the Lens of Personalized Marketing
Personalized marketing is a tactic that uses information about consumers—reminiscent of their browsing habits, purchase history, and social media activity—to deliver more relevant product recommendations and advertisements. By focusing on the individual somewhat than the mass market, corporations can create a more engaging and meaningful interaction with every customer. This not only improves customer satisfaction but in addition increases the likelihood of conversions.
With advancements in technology, particularly in big data analytics and artificial intelligence, personalized marketing has grown in sophistication. Algorithms can now predict consumer behavior with remarkable accuracy, enabling marketers to focus on consumers with the suitable message at the optimal time and through the...