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You can find everything from designer clothes to pyjamas at one of the UK’s leading department stores. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty tech, and much many more.
ASOS has over 850 brands across petite tall, tall, and curve ranges. Influencer favourite Oh Polly offers two-piece sets and body-con dresses while cult-favourite Nasty Gal focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a range of womenswear that is affordable.
ASOS
ASOS was founded in 2000, with the fashion-conscious shopper in their 20s as its main target market. The company was able to raise funds to start its business by selling low-cost copies of celebrity fashions such as the ones worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus on clothing as it would bring the best returns.
The ASOS website offers a broad range of sizes and products, including maternity and plus size clothing accessories, shoes, and stationary. It also has a selection of style guides and #AsSeenOnMe content that inspire. Customers can also create private boards and add items to their wish lists.
ASOS’s mobile app provides seamless shopping, with saved items sync and quick checkout. The app also displays the status of stock, which supermarket is best for online shopping helps keep customers from disappointment when items are not in availability. This is an excellent example of how retailers can use the power of e-commerce to improve customer engagement and build loyalty.
George at ASDA
George, Asda’s fashion brand, was founded in 1989. It provides clothes for women, men and children. George offers a range of reasonably priced and ethically sourced clothing. Customers can shop on the internet, in over 500 Asda stores, and also on the George website.
The collection is inspired by the ‘quiet luxe’ trend and features pieces made of linen, cotton and silk blends. The collection includes slouchy suits as well as printed co-ords and ribbed separates. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and can go up to 77 pounds (for full suits).
ASDA George, a fast fashion retailer, develops new store plans and guidelines “generally once every six weeks”. The company uses Visual Retailing’s software for retail planning to modernise and future-proof its planning process. This allows it to send briefs and visual layouts of merchandising with incredible speed, simplicity, and efficiency. StyleShoots is a multi-purpose photography machine, takes garments off the background and uploads them to Visual Retailing for immediate use in VM Layouts. This aids in enhancing the compliance of merchandising and ensure that all its stores are provided with the identical information.
Debenhams
Debenhams is one of the most storied UK department store chains offers various clothing items and other products. It offers a wide range of brands, and also regular discounts and sales. The company also provides a range of services to help its customers find the items they’re seeking.
The retailer started in London in 1778 as a drapers’ store. Over the years it has evolved into a huge department store chain with an international presence. It is a leading retailer of fashion and is known for its exclusive designer brands and clothes. It has a huge online presence.
Debenhams has continued to operate its online store despite stores closing during the COVID-19 pandemic. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from brick and mortar retailers to their more agile online counterparts. This trend is expected continue as sales at physical stores continue to fall.
Topshop
Topshop is an online retailer of fashion. It sells clothing for both genders, as well as accessories. It offers a variety of brands that include Collections and Boutique. The company offers a styling service which will suggest clothing based on the user’s personality. This is an excellent feature for indecisive people or fashion newbies.
The company’s fortunes have changed towards the downwards and now it appears like the entire Arcadia group – including Dorothy Perkins, Topshop, and Boohoo – could be in danger of crashing (Yahoo Finance 2012). However, the company’s fortunes have changed for the worse and it appears like the entire Arcadia group – which includes Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).
What saved Topshop in the past was its unique selling point of being the closest shopper on the high street got to catwalk fashion, but this was the reason it was ultimately sunk. Asos and Boohoo started offering the same fashions at lower prices. Shops were closed by the thousands.
Misguided
Missguided is a UK fashion website that sells fashionable pieces that are inspired by the style of celebrities. Its website is feminine in theme with pink and white. On its website, it also showcases a variety of models and clothing products for women. Customers can get free next-day delivery and a student discount on the site.
The site is targeted at those aged 16-34 and offers an extensive selection of products. The brand is a competitor of Boohoo, a fashion retailer that also sells on-trend clothes for the same demographic. The site has bold headings with pictures of clothes. Boohoo allows customers to join their newsletter and get emails about new products.
Nitin Pasi was the founder of Missguided in 2000. He described the style as “Kardashianesque”. In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.
BooHoo
The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers across more than 100 countries. Its own fashion clothing brand is developed and manufactured in the United Kingdom. In addition to its own label the company also has brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.
The business model of the brand is based on maximising profits through selling to young people who are in search of fashionable and modern clothes at affordable prices. This demographic, which consists of those who are younger than 30 years old, represents a massive market segment globally.
Boohoo employees enjoy a variety of benefits such as pension plans and bonus plans. The company prioritizes employees’ health by providing gyms on site and free health cash plans, and mental health support. The company is known for its commitment to size-inclusivity. It offers detailed size charts for clothing to help shoppers find the right size.
Amazon
Amazon UK is the largest online retailer in the world. It offers a wide range of clothing, footwear and accessories. You can also buy food items, household products and tools for DIY. The site offers a wide range of international brands and product.
Other e-commerce shops worth checking out include river island for trendy pieces that are inspired by the catwalk and celebrity style, top 10 online shopping Sites in uk for Clothes Mango for affordable yet fashionable Spanish clothes that appear like a lot more expensive than they actually are as well as Lavish Alice which is a must-visit for designer inspired styles that can be worn dressed up or casual days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.
Department store chain John Lewis is another must-visit for fashion lovers, given that their selection spans all major categories including electronic products and cosmetics that are cutting-edge. They also have a wide selection of household products, such as unique tea caddies.