Top 10 Online Shopping Sites in the UK For Clothes
Shop everything from pyjamas to designer fashion at one of the UK’s leading department stores. Find brands like Reformation, Rixo, and Ganni as well as beauty tech, homewares, and more.
ASOS offers over 850 brands across petite tall, tall, and curvaceous collections. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con set. Nasty Gal, a popular brand that is renowned for its vintage inspired styles. BooHoo is a fast-fashion giant, offers affordable womenswear.
ASOS
In 2000, ASOS (which stands for As Seen On Screen) was designed with fashionable consumers in their twenties in mind. The company initially raised startup funds by selling cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would yield the best returns.
The ASOS website has a range of products and sizes, including maternity clothes plus-size clothes, accessories, stationary and shoes. It also has a selection of style guides and #AsSeenOnMe content that provide inspiration. Customers can also create private boards and add items to their wish lists.
The ASOS mobile app provides an uncluttered shopping experience that includes the synchronization of your saved items and a quick checkout. The app displays information about stock to prevent disappointment if an item is out of availability. This is a great illustration of how retailers can make use of the power of e-commerce to improve customer engagement and build loyalty.
George at ASDA
George, Asda’s fashion brand, was founded in 1989. It provides clothes for women, men, and children. George offers a wide selection of affordable and ethically-sourced clothing. Customers can purchase clothing on the internet, in over 500 Asda stores, and also on the George website.
The new collection taps into the ‘quiet luxury’ trend, featuring pieces made of cotton, silk and linen blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and go up to about 77 pounds (for complete suits).
As a fast-fashion retailer, ASDA George creates new store planograms and instructions “generally every six weeks”. The company uses Visual Retailing’s retail software to modernize and ensure the future-proofing of its planning process. This allows it to send briefs and merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores get the same information.
Debenhams
Debenhams is one of the most storied UK department store chains, has various clothing items and other items. It has a broad selection of brands, and also regular discounts and sales. The company also offers various services to help customers locate the products they’re seeking.
The retailer started in London in 1778, as a drapers’ shop. In the following years, it grew into a large department store chain with a worldwide presence. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothes. It also has a substantial online presence.
Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 pandemic. Boohoo Group purchased the company’s websites and brand for a sum of the sum of P55 million. The deal highlights the increasing power shift of retailers that are who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is expected continue as sales at physical stores continue to fall.
Topshop
Topshop is an online fashion store. It sells clothing for both genders and accessories. It has a number of different collections like Collections, Boutique, and Style. The company also provides an option to stylists that recommend clothes according to the person’s personality and style. This is an excellent option for fashion-conscious or those who aren’t sure.
In the past, a visit to London’s Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes and Boohoo, with the flagship store’s spacious interior filled with makeup, shoes, and clothes to explore as you navigated its escalators mirrored to the beat of thumping house music. However, the company’s fortunes have taken a turn to the negative and it now appears like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo may be on the verge of collapse (Yahoo Finance 2012).
What saved Topshop in the past was its unique selling point of being the closest shopper on the high street could get to catwalk fashion However, this is the thing that ultimately ended it. Asos and Boohoo began to offer the same styles that were trending at lower prices. Shops were closed by the tens of thousands.
Misguided
Missguided is a UK fashion site that sells fashionable pieces inspired by celebrity style. Its website is feminine with a pink and white theme. It also features different female models and clothes on its website. Customers can enjoy free next-day delivery and a discount for students on the website.
The site has a wide variety of merchandise and is geared towards 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer which also sells trendy clothes to the same audience. The site features bold headings with pictures of clothes. Boohoo lets users subscribe to their newsletter and receive emails on new products.
Nitin Pasi was the founder of the company in the year 2000, describing its style as “Kardashianesque”. In 2022 Missguided was placed in administration, with millions of dollars owed to its suppliers. But the business was rescued by Mike Ashley’s Frasers Group, which owns House of Fraser and Sports Direct.
BooHoo
Boohoo, an online shopping sites for dress retailer of high-end fashions based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. The company’s own fashion clothing line is designed and sourced mostly in the United Kingdom. The company also sells other brands, including Pretty Little Thing and Miss Pap.
The business model of the brand is based on a concept that maximizes profits by catering to a younger demographic who seeks out the latest and trendy clothes at a reasonable price. This market segment, which is comprised of those who are less than 30 years old, represents a large market segment across the globe.
Boohoo employees have access to a range of benefits that include pension plans as well as bonus plans. The company is committed to employees’ health by providing gyms on site, free healthcare cash plans and mental assistance. The company is known for its commitment towards size inclusivity. It offers detailed size charts for clothing sizes to assist shoppers in finding the right size.
Amazon
As the world’s largest cheapest online shopping uk retailer, Amazon’s UK branch offers a wide assortment of shoes, clothing and accessories. You can also buy items for your home, groceries and DIY tools. The site offers a wide range of international brands and product.
Other online shops worth a look include River Island for fashion-led pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that appear a lot more expensive than they actually are as well as Lavish Alice, which is a go to for designer inspired styles which are perfect for dressed up or dressed down days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.
Department chain John Lewis is another must-visit for Online Shopping Sites fashion lovers, given that their selection spans all major categories including cosmetics and cutting edge electricals. They also offer a broad range of household items including unique tea caddies.